Often, the people we follow on the Internet have a large impact on the things we buy and habits we create for ourselves. This could be our Facebook friends that we connect with after years, celebrities we love, or influencers. “Influencing” has become a huge job for people in the last few years. These people often promote the latest trends in fashion, fitness, or really anything. Most commonly they do it via blogging, YouTube, or even TikTok.
More than likely, you follow a handful of these people yourself. More and more, these influencers are getting amazing opportunities to promote well-known brands and with enough success, even start their own businesses and companies. Here are some influencers who have some pretty awesome small businesses and brands of their own!
Dede Raad is one of Instagram’s most well known fashion and lifestyle bloggers, with just over one million followers. Dede also runs a blog by the same name, Dress Up Buttercup. The Texas native is a go-to source for all of the best deals in women’s fashion. She believes that women should be able to affordably wear all of the hottest trends, so she is a must-follow if you are trying to look bomb on a budget. Dede has a line with her bestie, Emily Herren (AKA Champagne and Chanel) in collaboration with WAYF that can be found at Nordstrom. In addition, Dede has her own line, “Detre” which has releases once a month on her blog!
Claudia Sulewski definitely did not know what was ahead of her when she began posting beauty and fashion videos to YouTube in 2010 as a young teen. In the last 10 years, Claudia has become an internet sensation with nearly 3 million YouTube subscribers and is even in a relationship with pop-star Billie Eilish’s brother, Finneas. Claudia’s expertise is in fashion and beauty which has earned her a partnership with Nordstrom’s very own brand, BP. The line is both affordable and fashionable, and has the best loungewear, and chic accessories!
Danielle Bernstein started her very own fashion blog during her college days called “WeWoreWhat.” The New Yorker and Long Island native was inspired by the streetwear style that is so popular in the city. Danielle quickly gained a huge following and for good reason! Her fashion taste is modern and always with the trends, and that has been reflected in her various clothing lines. The WeWoreWhat line always features the most current styles. More recently, she launched the Danielle Bernstein collection, which is more affordable, and can be found at both Macy’s and Walmart!
Aspyn Ovard began her YouTube channel while in high school, and since then has covered topics like fashion and beauty, but has also vlogged her experience traveling the world with her high school sweetheart, Parker. Aspyn has become distinguished for her girly and modern fashion taste. Her signature look is muted pastels and neutrals, so it only makes sense that her clothing line, Luca and Grae is reminiscent of that. The “modern bohemian” clothing line is wardrobe goals, as well as size inclusive, even featuring a curvy collection.
Before Bethany Mota competed on Dancing With the Stars, she was known as “MacBarbie07” on YouTube. Bethany became extremely popular among teens in the 2010s for her quirky personality and knowledge of beauty and sense of style! This earned her a deal with Aeropostale in 2014. Fast forward to present day, Mota is currently a jewelry designer, and even has her own line, Atom and Matter. The line is in collaboration with Yunjo Lee, a former designer at Tiffany and Co. Not to mention, all of the pieces are adorable!
These entrepreneurs are proof that with today’s technology and social media, the sky is the limit!
Fun Etsy DIY Kits To Try
Whether it is a new at home project or a fun craft to do as a family, DIY kits really help form creative ideas into memorable pieces. Etsy is known for its arts and crafts environment and has a handful of amazing DIY kits to help get you started. We have found some of Etsys best DIY kits for you to try out!
Let’s get to crafting
Beginner Embroidery Kits
Embroidery can be relaxing, creative and entertaining to do in your free time! Plus, knowing how to embroider can open up a world of possibilities. You can have an endless amount of unique and one of kind pieces! The possibilities are truly endless however, many people say getting started is very hard. Not anymore!! Etsy user ZAZARITA has beautiful beginner embroidery DIY kits to get you started on your creative journey. These sets are completely customizable with full instructions and tools necessary. Depending on the style and fabric of your choice, kits start at $8 and go to $80. You can choose from 40 different styles! This is a great hobby if you need help de-stressing at night, if you are relaxing on the beach or if you just have extra time on your hands!
Low-MaintenanceTerrarium/Moss Art Kits
Terrariums and Moss art is great for the individual who wants to begin their at-home gardening journey. These kits are super low maintenance and easy to grow! They are great for households of all types but especially those in a city or area that has a lack of greenery. Bringing nature into your home can bring a sense of calamity to your life and to your home environment. Plus, these kits allow you to make completely customizable wall art. Picture above is a Moss box by NaturelyBox on Etsy. With three different sizes to choose from, it is easy to place this piece in an area of your home. These kits range from $30 to $50. Having plants in the house has never been easier!
Easy Macrame Kits
Macrame is an art from that dates back to the 13th century. The art of knot-tying can be seen in fashion, interior design, crafting and more. Different knots and patterns can create designs throughout the threads. Macrame is a very soothing hobby to have and a super fun DIY kit to check out! This particular one happens to make a hanging rainbow and is made by MotleyBliss on Etsy. There are three sizes to choose from, ranging from $22 to $33. Though there are directions, the color threads you use and order of knot-tying is completely up to you! By the end of the experience you will have learned a new hobby and will have a beautiful new wall decoration!
Delicious Bubble Tea Kit
Everyone has been obsessing over delicious boba tea for awhile now, but it just got even better! Introducing a DIY at-home bubble tea kit! This box has everything you need to make delicious brown sugar flavored bubble tea right from the comfort of your own home. This product is made by Kitsbyfoodcraft, is $36 and comes with the choice of having paper straws or stainless straws in the box. Save this for a rainy day or become a boba tea master!
Which kit will you try first?
Best Hair Care Products For Curly Hair
Everyone with curly hair has a serious love hate relationship with it, especially in the summer. The salty ocean creates beautiful but dry curls, the humid air creates frizzy waves and god forbid it rains. However, keeping your luscious locks looking good and feeling healthy does not have to be such a challenge! We have found some of the best hair care products for those with curly hair!
Let’s get to it!
Love-Your-Self (LUS) 3-Step System
LUS has helped girls realize their “frizzy” hair is actually just curly hair that needs the right treatment!! This 3-step system comes with shampoo, detangling conditioner and gel styler. The company is cruelty free, color safe, and vegan. All of their products are hydrating, gentle and moisturizing to keep your hair healthy! Their products are also free of sulfates, silicones, parabens, propylene glycol, phthalates, paraffin, DEA, mineral oil, gluten and synthetic dyes. Plus, all of their products are dermatologist approved. This means their products are hypoallergenic, non-irritant, and safe for sensitive skin! The two biggest ingredients are shea butter and moringa oil to give your hair shine without it looking or feeling oily! We recommend trying out this brand if you are looking for a curly hair product that has it all.
Grow Gorgeous Curl Collection
Your new curl routine starts with Grow Gorgeous! This product will give you frizz-free, bouncy and healthy looking curls. It is the company so many swear by! Grow Gorgeous set comes with it’s defining shampoo, defining conditioner, defining cleansing conditioner and defining leave-in butter. Together, the product will enhance and define your natural curls. The company uses a handful of natural ingredients that they refer to as their “curl coding technology.” Some of these ingredients include wheat extract, camellia oil, sweet almond oil, cocoa butter, and crambe oil. This formula gives you smooth, long-lasting, manageable curls and controls the overall volume and frizz. It also keeps your curls bouncy, so you won’t feel like you are being weighed down by your hair. This product is good for curly, wavy and afro hair. Grow gorgeous is also vegan friendly, gluten free and formulated without parabens, sulphates, silicones, phthalates or mineral oil. If you are looking for that product that gives your curly hair a natural shine and silky smooth look, this is the product for you!
Briogeo Curl Charisma
For those who have wavy, curly, and coily hair textures, it is important to use products that define and hydrate your curls. Briogeo understands this which is why they created an amazing value set dedicated to defining and hydrating natural curls. This set comes with shampoo and conditioner to use in the shower, cream to use as a leave-in product and gel for when you are styling your hair. These products control your curls, while still maintaining movement and bounce to the hair leaving you with a resilient, sleek, and long-lasting curl. Some notable ingredients include rice amino acids, quinoa extract, shea butter, and tomato fruit ferment. This set is also safe for Color treated, keratin treated, chemically-treated, and relaxed hair. If you are looking for a reliable hair care brand, Briogeo is your go-to!
Which hair care products will you try?
Summer Style Look-Book
What you wear is more than just articles of clothing but it is a piece of who you are. This summer we have been seeing some amazing fashion trends that we can not get enough of!! We put together a list of our favorites to create the ultimate summer style look book!
Let’s get to it
Ruffles add a whimsical and fun attribute to any piece in your closet! Wether it is a blouse, dress, or skirt, ruffles add a feminine flare to your wardrobe and OOD (outfit of the day). This dress is from ShopLane 201, an adorable online women’s boutique, featuring pieces that are to die for. This dress is on the pricier side at $59. However, their pieces are great quality and are made to last a lifetime. Check them out online!
Mix and match patterns
Hop on the newest fashion trend, mixed and matched patterns! We are seeing these outfits all over social media and are obsessed to say the least. This outfit is from The Ragged Priest, a men and women’s online clothing store that features funky and vintage patterns. They have some of the most unique and good quality pieces. These particular pants sell for $70 and can be paired with so many cool tops. Check them out online or on social media!
Baggy ripped jeans
Baggy jeans have been in style for quite some time however the style, color and shape of the jean has been morphing. Recently in the fashion world, we are seeing a lot of ripped baggy jeans. They are not only so comfortable but they can be dressed up or down. These jeans can be found online at the sourpuffshop, a store known for their aesthetic and unique pieces. All pieces look designer but are affordable! These jeans sell for $44 and ship worldwide.
Bikini skirt sets
The new summer fun trend. Regular bathing suits are so overrated, cute and waterproof matching mini skirts are the new it item! This particular set can be found online at coolisaconstruct.com or on their social media page. You can find the entire set online for over $100 however their are lots of online coupons that can be applied to this purchase, making it around $80 for the top, bottom and skirt! Check out their website for more funky and colorful patterned pieces.
Dresses with a slit
Dresses with slits are sexy, classy, girly, breathable and comfortable. Basically, they are everything you are looking for in a summer dress! This style has been around for ages but is making a big come up recently on social media! You can dress these dresses up or down, making them great to wear to a variety of events. This dress is from Natalierolt, an online store that features beautiful and classy gowns. These designer dresses can be very expensive however, online websites like REVOLVE have a handful of similar dresses for $60 and under. Get yourself one of these staple pieces before the summer is over!